Our media company’s motto is, “where aha, meets oh shit.” Tell us about your biggest aha! moments. Tell us about your biggest oh shit moments.
My “aha” moment came when I realized that success in this world depends not only on skill and talent but also on effective presentation and storytelling. As a Black business, I understood that having all the necessary resources might be rare, but I discovered that presenting myself in a compelling manner and connecting through storytelling can capture people's attention and inspire action. So that became the key to my approach.
My second “aha” moment was understanding networking with purpose. Networking goes beyond merely handing out business cards. It involves actively engaging with others, fostering mutual connections, and building meaningful relationships where both parties are proactive and engaged.
My "oh shit" moment came when I realized the significance of adversity and resilience. As someone without a business background, I quickly grasped that for entrepreneurs, resilience is not a choice—it's a necessity. There will be challenging times, and even though I had invested my own and my family's money into the business, things didn't always go as planned, leading to moments of uncertainty and doubt.
Part of that was realizing that taking a part-time job wasn't a failure; it was an act of resilience to keep going. As an entrepreneur, I often tell people that it's okay to supplement your dream with other sources of income to make ends meet while you continue to work hard towards your goals.
I never stopped striving, but I had to dig deep and make adjustments. The founder journey is more of a marathon than a sprint. It took about four and a half years of continuous effort and balancing to reach a point where my business could fully support my lifestyle and financial needs.