One of your first tough conversations was with your ZWO business partner, Cynthia Jenkins. What were you expecting?
I wasn't fully expecting her to join in because it was something so different. In that conversation, I've already worked it out in my mind, come to terms with the scariness of it. She’s not at that point yet. I’d talked about the idea but she's hearing it now like, “Oh, Tina’s serious.” So, then she has to work through it.
Some friends challenged me, asking why I needed to have somebody else on board. But I know her work ethic, what she would bring to this, and what I can’t bring. Plus, it is so much more fun to do something with somebody else. There are days when you need to vent, but not to a whole team. There's something about when you're down, your partner is up; when they're down, you're up. It’s awesome to have.
What was the next tough conversation?
Now we have to have the conversation with the team, because it's their careers.