Where are you seeing companies innovate most these days?
They are responding multiple pressures around employee engagement, talent acquisition, onboarding and retaining the best talent at different levels. With new or accelerated ideas of working from home, all of that is a soup of trouble for HR and leadership. So we see companies re-strategizing at a high level, and the HR organization trying to up-skill and up their game around the employee experience.
The other trend is a clear rewrite of the dynamics in some industries with regard to supply chain challenges.
How has this environment affected your own business?
We had to fast-track some things that had been on a slow track. And our delivery model was affected. We tested and learned we couldn’t really just move online, because three 8-hours days on Zoom will just blend your brain into nothing.
We had no idea what to do. We were faced with an existential dilemma. And that’s the perfect time to use design thinking. It was our core team having discussions, and at some point, somebody came to the realization that we needed a strategy.
We said, let’s turn design thinking on ourselves in a big way.
One thing we did was look at the structure of the company. We have two employees, two partners, a core team of contractors, and consultants — recognized authors and speakers, who often bring in leads. So, we’re designing how we work with them. We’re in the process of building a platform to enable all that and make it work really smoothly.
How was the experience of using the design thinking process on yourselves?
It’s really easy. It’s like we can’t really think any other way. Everything we do is infused with highly collaborative, human centered, people before technology.